Marketing Your Home

Marketing Your Home


The goal of our marketing plan is to get your home sold at the best possible price in the shortest amount of time possible. The DE Realty Group marketing plan covers every element required to get a home sold in today’s competitive real estate market.

  1. Pricing your home right is one of the most important steps to getting your home sold. We will recommend a price based on comparable homes in your area to make sure that your home is priced strategically and you are competitive with the local market place.
  2. Staging a home is a very important step to get your home ready to sell. We will stage your home to showcase it in a way that every prospective buyer will see the highlights of what your home has to offer.
  3. “For Sale” signs will be strategically placed on your property to catch the eye of drive by traffic. We will also post a take away brochure created for your home at the location of the for sale sign.
  4. We will publish just listed flyers to your neighborhood. Your friends and neighbors can often be a great source to generate excitement about selling your home.
  5. We will optimize your home’s virtual presence on multiple websites and multiple listing services. More than 90% of today’s home buyers start their search online. We make sure that your home jumps off the page with a great online presence.
  6. We will create a virtual tour of your home. Video and virtual tour technology has become a major resource that today’s home buyers have come to expect.
  7. We will create a “Home Book” for your home that highlights key features of your home and allows guests to leave handwritten feedback to you based on their visit.
  8. We will leverage our many relationships with other agents who specialize in the neighborhoods in your area. By sending our agent network personal updates about your home when it is listed your home will be put at the top of their lists of homes to tour with their clients.
  9. We will advertise your home using key digital elements such as targeted email campaigns, social media, and featured property listings on websites as well as our featured community sites.
  10. We will hold open houses and coordinate them around key dates in the area to showcase your home at the time best suited to drive more foot traffic through your front door.
  11. We will leverage our database of clients who have indicated that they have an interest in your style of home, location, or price point.
  12. Listing your home with us will also get your home entered into the Keller Williams Listing System, or KWLS. This system is exclusive to Keller Williams agents to post properties but is available to view by any prospective buyer or agent. This system lists your home to more than 350 other popular search sites and markets your home with the overall best web presence possible.
  13. We will market your home to our vendor network. We have a list of vendors that include mortgage, insurance, accounting, financial service, relocation, and remodeling companies. Many prospective home buyers take initial steps with other professionals to get ready to buy before they start their search. Homebuyers rely on advice from these professionals and our network can be a valuable asset in gaining your home additional exposure through our network affiliates.
  14. Feedback is an important part of the sales process. We will provide weekly updates as to the marketing efforts that have been put in place along with any direct feedback that we have received from prospective buyers and agents that have visited your home.
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Need to Sell or Buy a Home in Delaware, We’re Ready to Help!
Call 302-685-4042 to schedule an appointment or click the button below

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